Colour Palette

The primary colour palette is based on two colours of the ASEF logo, the blue and the red. It is highly recommended that elements used for any ASEF collateral or publication should use the colours listed.

The secondary colour palette below has been chosen to complement the ASEF primary colours.

In particular, the following colours can be used in relation to the specific Thematic Area of the project, if applicable.

ASEF Blue

PANTONE:

293 C

CMYK:

C: 100  M: 63  Y: 0  K: 35

RGB:

R: 0  G: 61  B: 165

HEX:

#003da5

ASEF Red

PANTONE:

485 C

CMYK:

C: 0  M: 90  Y: 92  K: 350

RGB:

R: 226  G: 35  B: 26

HEX:

#e2231a

ASEF Green

PANTONE:

365 C

CMYK:

C: 90  M: 20  Y: 100  K: 10

RGB:

R: 0  G: 121  B: 52

HEX:

#007833

ASEF Yellow

PANTONE:

136 C

CMYK:

C: 0  M: 28  Y: 87  K: 0

RGB:

R: 255  G: 121  B: 59 

HEX:

#ffbf3b

• More importance should be given to the Red and Blue listed on the Primary Color Palette.
• Large swathes of important text (i.e. main headlines) are ideally to be in blue.
• Red should only be used as a secondary highlighted color i.e. subheads, accented/highlighted words, background graphic elements and should not be used in large quantities/surfaces.
• Blue can be used to represent Europe. Red can be used to represent information pertaining to Asia.
• The secondary palette should only be used in conjunction with its relevant theme. This means at most, only one colour from the secondary palette should be used at a time.
• Secondary palette colors may only be used for a specific theme / event and the main corporate colours must be in place.

Secondary palette colors may only be used for a specific theme / event and the main corporate colours must be in place.

The following MS Office palette equivalents may be used if the prescribed ASEF colours are not available.