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Visual Identity

ASEF has a variety of brand assets, which make up the sum of ASEF's visual identity. These assets include the ASEF logo, colour palettes, etc.

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ASEF Logo

The ASEF logo is the most important asset of the organisation. In this section you will find information regarding the logo and guidelines on its proper use.

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Colour Palette

In this section you will find information on the full palette of colours used in ASEF’s corporate identity. 

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ASEF Typeface

In this section you will find guidelines regarding the use of ASEF’s corporate font, Franklin Gothic.

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Photography

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Other Brands

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