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ASEF Logo

ASEF Logo

The ASEF logo is the most important asset of the organisation. In this section you will find information regarding the logo and guidelines on its proper use.

  • The ASEF logo is the most important asset of the organisation. In this section you will find information regarding the logo and guidelines on its proper use.
  • The ASEF logo comprises two components: the logomark or symbol (graphic) and the logotype (name). The symbol is a pictorial presentation of the letters ‘a’ and ‘e’. The form of the letters also hints at a meeting of East and West.
  • The logo was created by a former student at the LaSalle/SIA College of the Arts, Ms ANG Hui Cheng. It was selected during the Inaugural Meeting of the ASEF Board of Governors on 17 February 1997.
  • The primary colours denote freshness, vitality, and diversity. No other special meaning should be assigned to the emblem.

 

Vertical

ASEF Logo – VERTICAL – Full Colour – EPS

ASEF Logo – VERTICAL – Greyscale – EPS

ASEF Logo – VERTICAL – BW – EPS

ASEF_Vertical_WHITE

ASEF Logo – VERTICAL – Reverse – EPS

ASEF Logo – VERTICAL – Full Colour – PNG

ASEF Logo – VERTICAL – Greyscale – JPG

ASEF Logo – VERTICAL – BW – JPG

Horizontal

ASEF Logo – HORIZONTAL – Full Colour – EPS

ASEF Logo – HORIZONTAL – Greyscale – EPS

ASEF Logo – HORIZONTAL – BW – EPS

ASEF Logo – HORIZONTAL – Reverse – EPS

ASEF Logo – HORIZONTAL – Full Colour – PNG

ASEF Logo – HORIZONTAL – Greyscale – JPG

ASEF Logo – HORIZONTAL – BW – JPG

Diversity Creates

Diversity Creates – Tagline – Full Colour – EPS

Diversity Creates – Tagline – Full Colour – PNG​

ASEF Logo Colour Specifications in Pantone, CMYK, RGB, HEX

Key considerations for your choice of logo formats include ensuring maximum clarity and legibility of the logotype. Prominence of the logo design aesthetics, i.e. how the logo appears on the material you are producing, compatibility with partner logos. The ASEF logo must be CLEAR and DISTINCT from the background on which it is placed.

The following colour specifications must be used:

Logo_Colour_Application

PANTONE:

365 C

CMYK:

C: 90  M: 20  Y: 100  K: 10

RGB:

R: 0  G: 121  B: 52

HEX:

#007833

PANTONE:

485 C

CMYK:

C: 0  M: 90  Y: 92  K: 0

RGB:

R: 226  G: 35  B: 26

HEX:

#e2231a

PANTONE:

293 C

CMYK:

C: 100  M: 63  Y: 0  K: 35

RGB:

R: 0  G: 61  B: 165

HEX:

#003da5

PANTONE:

136 C

CMYK:

C: 0  M: 28  Y: 87  K: 0

RGB:

R: 255  G: 121  B: 52 

HEX:

#ffbf3b

PANTONE:

80% Black

CMYK:

C: 0  M: 0  Y: 0  K: 85

RGB:

R: 88  G: 88  B: 90

HEX:

#58585a

The Exclusion Zone simply means having an adequate clear space on all sides of the logo in any design layout.

The exclusion zone may contain a background colour or a picture, as long as the logo is clear and distinct from it.

Vertical Logo

The exclusion zone around the vertical logo is the height of the logotype (X) and has to be applied on all sides:

Horizontal Logo

The exclusion zone around the horizontal logo is half the height of the logotype (1/2X) and has to be applied on all sides:

The ASEF logo has a variety of Formats: VerticalHorizontalColourGreyscaleBW, and Reverse. Here is a summary of the various formats and key considerations for their use.

Key considerations for your choice of logo formats include ensuring maximum clarity and legibility of the logotype. Prominence of the logo design aesthetics, i.e. how the logo appears on the material you are producing compatibility with partner logos.The ASEF logo must be CLEAR and DISTINCT from the background on which it is placed.

Vertical

Full Colour

Greyscale

BW

Reverse

Horizontal

Full Colour

Greyscale

BW

Reverse

Minimum size requirements for the ASEF logo, both for print and screen

In order to preserve maximum legibility at all times, the ASEF logo must never be used smaller than the indicated below:

Vertical – Print
  • Width: 15mm
  • Resolution: 300dpi
Vertical – Web
  • Width: 57px
  • Resolution: 72dpi
Horizontal – Print
  • Width: 20mm
  • Resolution: 300dpi
Horizontal – Web
  • Width: 94mm
  • Resolution: 72dpi

To ensure the logo is clearly recognisable and consistent, all parts of logo, from the logomark (symbol) to the logotype must never be altered and have to be reproduced using the approved master artworks provided.

The integrity of the logo must not be compromised. Below are examples of inappropriate uses of the logo.

 

DO NOT distort the ASEF logo in any way!

DO NOT use the components of the ASEF logo separately!

DO NOT manually alter typeset of the ASEF logotype!

DO NOT alter any parts of the ASEF component!

To ensure that the logo is clearly recognisable, it must never be altered and has to be reproduced using the approved artworks provided. Below are different applications using the various logo versions. Avoid using the reverse logo on high-contrast photos that impede the logo’s legibility.

  1. The coloured logo must always appear on white or light-coloured backgrounds.
  2. Never reproduce the coloured logo on a dark background that does not offer sufficient contrast against the logo.
  3. Similarly, never reverse the logo on a light background.
  4. Do not use the coloured logo over a photo, use the reverse instead.
  5. The greyscale logo must only be used on white or light-grey backgrounds. For other light-coloured backgrounds.
  6. Never reproduce the logo on textured or patterned backgrounds that may impair legibility.
  7. When applying the ASEF logo on a coloured background, never contain it within a boxed area.

Ensure the coloured logo appears on white or light-coloured backgrounds.

Colored Logo

Avoid using the coloured logo on a dark background or on a photo that does not offer sufficient contrast.

Greyscale Logo

Use the greyscale logo only on light grey or white backgrounds.

Do not use on any other colour.

Consider using black and white or reverse logo application for other colours.

Black and White Logo

Use the black and white ideally on lightcoloured backgrounds where it provides sufficient contrast.

Reversed Application

The full-colour logo should always be used. The Reversed Application variation should only be used if usage of the full-colour logo is not feasible.

Ensure that the reverse logo has sufficient contrast with the background.

This includes use the reverse logo on photographs. It must not be used on photos with
sections that provide poor contrast.

 

Boxed Area

When applying the ASEF logo on a coloured background, never contain it within a boxed area.

However, a white boxed background may be used as a design element when used with other logos. 

 

Positioning by itself

The suggested logo placement is on the upper or lower left.

With the ASEM logo

The ASEM logo may be used judiciously in tandem with the ASEF logo, but only for projects that are considered official ASEM activities. The ASEF and ASEM logos must always be of the same height.

With Partners

Always respect the hierarchy among the different organisations depending on the type of partnership.

The position of the logo and hierarchy should directly reflect the type of partnership an organisation has in relation to ASEF and the project in question.

In laying out logos in which there is equal partnership between ASEF and other parties, ensure that the logos visually appear to be of equally standing and that the exclusion zones are respected.

In selecting the correct format of the ASEF Logo to use, consider its visual relationship with the other partners’ logos. If the other logos are more square or vertical in appearance, the vertical ASEF logo should be used.

Similarly, if the other logos are more elongated or horizontal in appearance, the horizontal ASEF logo should be used.

With Supports

In laying out logos in which there is a supporting relationship between ASEF and third parties, ensure that the logos of ASEF and its partners appear visually dominant over supporters’ logos. The supporters’ logos must never be equal to or bigger than the ASEF logo.

However, the supporters’ logos must visually appear to be of equal standing amongst themselves.

Always respect the hierarchy among the different organisations depending on the type of partnerships.

The size of the logo and succeeding hierarchy should, therefore, directly reflect the type of partnership an organisation has in relation to ASEF and the project in question.

With Programme Logo

In cases where the Programme is to be highlighted with its own logo, the Programme logo should be given prominence before the organisers’.

The Programme logo should stand alone or separate, and the organising and sponsor logos should assume an
inferior position to the programme logo.

The rules for organiser/supporter logos mentioned in the previous section applies.

In addition to the ASEF logo or Partner logo, the following text may be added to indicate the level of ASEF’s or the Partner’s involvement in or relationship to a particular project.

Phase

Use

A project of / by
An initiative of / by

 To indicate project ownership by the referred party

Managed by
Administered by
Maintained by

For web-based platforms that are maintained and administered by ASEF

Supported by 

To indicate non-monetary support by the referred party

Funded by 
Sponsored by

To indicate monetary support by the referred party

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