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ASEF Writing Style Guide

This section of ASEF’s Brand Manual gives you an overview of ASEF’s writing style including messaging, formatting and syntax.


List of ASEM Partners

When referring to specific countries and organisations under the ASEM process, the following list of ASEM Partners has been approved for use across all ASEF communications.  This is to ensure the standard naming of countries and organisations for clear and consistent communication.

For more information about ASEM Partners, please visit


Our Messaging

These are standard messages and language used when discussing ASEF in various collaterals and media. This includes boilerplates, theme names, and taglines.


Social Media

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