This section of ASEF’s Brand Manual gives you an overview of ASEF’s writing style including messaging, formatting and syntax.
As much as possible try to use the % (symbol) with numbers. This is writing newsletter articles, concept papers, reports, etc.
For example: 60% of the world population, 60% of world GDP, 60% of exports
This is a list of all official ASEF & ASEM project & event names, along with their corresponding acronym, abbreviation and/or hashtag.
For all abbreviations/acronyms above, please denote the edition as such: e.g. 14th ASEM Foreign Ministers’ Meeting (ASEMFMM14).
© Asia-Europe Foundation (ASEF) 2020